Hair Color and Color Correction

If you've had a bad experience with color, do not try to fix your color at home. Most often, this makes the situation worse and could result in your hair being damaged from harsh over the counter products.

The above pictures show how Denise Genova took a client from blonde, back to her natural brunette color before installing a new set of extensions. What is demonstrated is the process of re-depositing color first, before getting to the desired end result.

Over the counter colors have dramatically different ingredients than professional lines. For instance, a typical market/drugstore brand of hair color has anywhere from 25% to 30% ammonia in the product. The ammonia is what opens the hair cuticle to allow for the color to be deposited.

We use professional lines like Schwarzkopf, Goldwell, Wella, Clairol, Redken & Loreal, that use only 2% ammonia. When the cuticle is forced open to such a degree, when using a store bought brand, the hair cuticle does not completely close. This means that the color cannot stay attached to the hair as the opened hair cuticle releases the color at every washing.

Another unwanted affect of using products with high ammonia is the hair loses it luster and smoothness. Because the professional colors we use only have 2% ammonia, the cuticle is opened just enough to deposit the color. The cuticle is then able to close, and the color stays intact. And the best results are the incredible shine the hair has after using a professional color line.

Another "do not attempt" at home is color removers (if you've dyed your hair a color that is too dark). These products contain very strong chemicals and/or bleach and can cause further damage if not done by a professional.

An expert colorist can examine the hair and determine the appropriate steps to take to get the hair either to another desired color, or close to its natural color. You can never get your "original" color back, but a good colorist can get really close. It's best to bring in photos of your natural color if you desire to return to that shade.

Sometimes, it may require 3 or more visits to the salon to restore your hair. If you've bleached or lightened your hair, the pigment has been removed from the hair. Depositing color back onto the hair may require more than one step to ensure that the condition of the hair is not further damaged. After a consultation, a recommended path to restore your hair is provided. We also offer thermal conditioning treatments, and home care products to help get your hair back to a healthy state.

Please contact Denise Genova for a consultation.
Tel 310.360.0006

Color Services, by Denise Genova

When it comes to coloring hair, I believe it is usually best to keep within the natural color range(s) of a clients hair.

What that means is that we add other colors to create dimension, but we only add colors a few shades lighter and darker than your natural hair color.

There is a benefit to this, your color visits are less frequent.

However, if you do need an extreme color change, I can help you create that look as well.

Our client below is a natural blonde that prefers the platinum look, but not having to do the retouching every 3 to 4 weeks.

With extremely fine, and dense highlights, I was able to give this client a total platinum look with out bleach her hair on the scalp.

There is still some depth to the color at her root, while minimal, but allows for a grow out period that does not create harsh lines that scream out "I need my roots done"!

I use an oil based bleach to create this look that keeps our client's hair shiny and healthy. I also use Belegenza's "Virginity" spray to heal and nourish the hair. We carry Belegenza at the salon, please call to order, or if you have questions.

Our client below loves a very dimensional look with respect to her color. In fact, she said that she wanted her look to show each color boldly, and not be a a blended blonde look. She wanted to see dimension. Denise used 3 different colors to create this look on our natural dark blonde client. We kept her colors 3 to 4 shades lighter and darker than her natural color to achieve high dimension, and luminosity to her hair. Now, she can see those colors. The above two examples illustrate how taking finer hilights, or heavier ones creates
two totally different looks to client's color.

Whether you desire the blondest of blonde, red, a chocolate brunette, or hi-lights/low-lights and/or hi-dimension, I can create a great new color look for you.

Consultations are free, call the salon 310.360.0006

What Our Cliets Have to Say

"I am a happy client of Denise Genova of "Beauty On Robertson". Denise colors my hair with both highlights and lowlights that are of the highest color quality on the market in my opinion. She's on the cutting-edge of trends in hair-color...

"I personally will not settle for anything or anyone less when it comes to touching my hair. As an Actress and Lifetyle Model here in Los Angeles I am what you call a "high maintenance" more discriminating and demanding type client...

"Not only does Denise color my hair look strikingly gorgeous, she is an amazing person I enjoy genuinely talking with who understands my world. She understands how important my hair color is for my professional life on camera and photos in the entertainment business and just in general. I am so happy I found Denise, she ROCKS!"

- Audrey Quinn-Actress/Lifestyle Model