Color Correction

If you've had a bad experience with color, do not try to fix your color at home. Most often, this makes the situation worse and could result in your hair being damaged from harsh over the counter products.


The above pictures show how Denise Genova took a client from blonde, back to her natural brunette color before installing a new set of extensions. What is demonstrated is the process of re-depositing color first, before getting to the desired end result.

Work with a color expert to get you back to your desired color. Color experts take many variables into consideration when correcting color. An expert will be able to tell how porous your hair is and determine how many visits it will take to restore the hair. An example of overly porous hair is when you want to darken previously lightened hair and you end up with much darker hair that you had intended (or green hair!). More often than not, we see people who have purchased over the counter color (where the thought they matched it to their natural color) and the end result usually is uneven color with dark brown to black ends where the color grabs the most.

Over the counter colors have dramatically different ingredients than professional lines. For instance, a typical market/drugstore brand of hair color has anywhere from 25% to 30% ammonia in the product. The ammonia is what opens the hair cuticle to allow for the color to be deposited.

We use professional lines like Schwarzkopf, Goldwell, Wella, Clairol, Redken & Loreal, that use only 2% ammonia. When the cuticle is forced open to such a degree, when using a store bought brand, the hair cuticle does not completely close. This means that the color cannot stay attached to the hair as the opened hair cuticle releases the color at every washing.

Another unwanted affect of using products with high ammonia is the hair loses it luster and smoothness. Because the professional colors we use only have 2% ammonia, the cuticle is opened just enough to deposit the color. The cuticle is then able to close, and the color stays intact. And the best results are the incredible shine the hair has after using a professional color line.

Another "do not attempt" at home is color removers (if you've dyed your hair a color that is too dark). These products contain very strong chemicals and/or bleach and can cause further damage if not done by a professional.

An expert colorist can examine the hair and determine the appropriate steps to take to get the hair either to another desired color, or close to its natural color. You can never get your "original" color back, but a good colorist can get really close. It's best to bring in photos of your natural color if you desire to return to that shade.

Sometimes, it may require 3 or more visits to the salon to restore your hair. If you've bleached or lightened your hair, the pigment has been removed from the hair. Depositing color back onto the hair may require more than one step to ensure that the condition of the hair is not further damaged. After a consultation, a recommended path to restore your hair is provided. We also offer thermal conditioning treatments, and home care products to help get your hair back to a healthy state.

Please contact Denise Genova for a consultation.
Tel 310.360.0006

What Our Clients Have to Say

"I am a happy client of Denise Genova of "Beauty On Robertson". Denise colors my hair with both highlights and lowlights that are of the highest color quality on the market in my opinion. She's on the cutting-edge of trends in hair-color...

"I personally will not settle for anything or anyone less when it comes to touching my hair. As an Actress and Lifetyle Model here in Los Angeles I am what you call a "high maintenance" more discriminating and demanding type client...

"Not only does Denise color my hair look strikingly gorgeous, she is an amazing person I enjoy genuinely talking with who understands my world. She understands how important my hair color is for my professional life on camera and photos in the entertainment business and just in general. I am so happy I found Denise, she ROCKS!"

- Audrey Quinn-Actress/Lifestyle Model

Beauty on Robertson
239 S. Robertson Blvd., Suite 6
Beverly Hills, CA 90211
Tel 310.360.0006

Color Correction If you've had a bad experience with color, do not try to fix your color at home. Most often, this makes the situation worse and could result in your hair being damaged from harsh over the counter products.

Color Correction

If you've had a bad experience with color, do not try to fix your color at home. Most often, this makes the situation worse and could result in your hair being damaged from harsh over the counter products.